3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
1. Take aim.
- Which social-media platforms will I use?
- Which kinds of content should I create?
- How will I track and assess results?
2. Plan the schedule.
Once you've thought strategically about what you wish to accomplish with your social-media marketing, sit down with a calendar and plan the year. It might make sense for you to launch some campaigns that center on holidays or seasons.
3. Measure outcomes.
If your goal is garnering interest in a specific product or service, you might measure the amount of traffic you drive to your webpage. If you believe you have enough followers but they aren’t sharing your posts as much as you'd like, you could use various analytics tools to rank your shared posts and see which content types performs best. Or you could build your 2017 campaign around a theme you capture in a hashtag or celebrate with a contest to fuel its launch.
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